For the last year (probably longer) I’ve become more and more frustrated with my Google searches. I’ll search for something that should have an obvious answer yet most of the results aren’t even related to what I’m searching for. It feels almost impossible to find an answer to anything anymore, even something as simple as “what time does X event start?”. I’ve found that I need to add ‘reddit’ to the end of my searches to even find an answer.

I was browsing Apple News the other day and came across this article in The Atlantic: “The Open Secret of Google Search” which describes my experiences with Google to a T, right down to searching Reddit for anything that requires a simple answer. If you’re as frustrated with Google as I’ve been lately I suggest giving it a read.